autumn winter campaign
Colorado shoes
Art direction
Graphic Design
Role
Art direction and design for the Colorado Autumn Winter campaign.
The Colorado brand was preparing for their next autumn/winter seasonal launch. This project was unique, in having a very strict budget and limited resources.
The main focus was looking at colour theme concepts (for unique mens and womens ranges), combining typography styles and using texture and shape to reflect the brand.
Using only a few stock images and an in house photography, the screens below show the creative process and evolution of concepts to the finished designs
In-store POS, EDM design and website assets.
The Colorado brand was preparing for their next autumn/winter seasonal launch. This project was unique, in having a very strict budget and limited resources.
The main focus was looking at colour theme concepts (for unique mens and womens ranges), combining typography styles and using texture and shape to reflect the brand.
Using only a few stock images and an in house photography, the screens below show the creative process and evolution of concepts to the finished designs
In-store POS, EDM design and website assets.
Responsibilities
• Story boarding
• Art direction
• Photography
• Branding
• Wireframing and UI design
• Art direction
• Photography
• Branding
• Wireframing and UI design
Inspiration - Exploring foundational brand elements and establishing creative direction
Applying the concept to different platforms
Final concepts for both mens and womens ranges at a glance
Creating the hero imagery for campaigns
EDM designs
Website landing page design
