culture and fashion

street jams
Branding and identity
Logo design
Graphic design
Role
Identity and brand design for a street culture and fashion label. Generating all visual assets, logo design, and related imagery.
Responsibilities
  • Brand and identity
  • Logo design
  • Graphic design
Seamless pattern and logo graphic
Logo design
The main logo designs, including:
  • Primary logo design, used for simple logo displays.
  • Secondary logos, used across more of the branding, print and digital assets.

Primary logo

Secondary logo - positive and reversed versions

visual assets
A range of other assets needed to be created and used in branded content such as advertising and marketing collateral, as well as some basic merchandise prints for products and packaging.
  • Imagery
  • Hand drawn branded freestyle font / graffiti
  • Branded graphics
  • Patterns and graphics for marketing tiles

Image assets

Branded text, graphics and patterns

Freestyle font

Graphics and visual assets

Seamless patterns

Marketing tiles

prints and designs
  • Social media tiles
  • Basic tshirt prints
  • Branded billboard / poster advertising

Social media tiles

Tshirt prints

Branded billboard ads

Branded poster ads