a new company
mode psychology
Art direction
Graphic design
Role
Creating the brand and identity for a small scale start up.
The brief for this was something that could show sophistication but approachability. Minimalist in approach and soft and gentle moods that could be an appropriate fit for a psychology practise.
Logo design, style guide creating, producing a small scale design system and digital assets.
The brief for this was something that could show sophistication but approachability. Minimalist in approach and soft and gentle moods that could be an appropriate fit for a psychology practise.
Logo design, style guide creating, producing a small scale design system and digital assets.
Responsibilities
• Art direction
• Branding
• Style guides
• UI and graphic design
• Branding
• Style guides
• UI and graphic design
The approved logo formats and colour versions
Style guide preview of formats and scaling
Digital assets - interface colours and naming conventions
Typography tokens and assets
Style guide preview - Information on logo usage
Style guide preview - Guidance on using colour versions
Style guide preview - More guidance on logo usage
Style guide preview - colour swatch breakdown
