Spring summer campaign
Williams shoes
Art direction
Graphic design
Role
A comprehensive art directed campaign. Involving planning and casting talent for photoshoots, sourcing and liaising with photographers, scouting photo shoot locations and establishing the visual execution of design elements.
Choosing Byron Bay as the location for the photoshoot. Directing the models and directions for photography, working with stylists for the complete set design and product presentations.
The initial design direction was first presented and then approved. The photography content was then gathered and put together along with the campaign assets.
For In-store POS, EDM design and website assets.
Choosing Byron Bay as the location for the photoshoot. Directing the models and directions for photography, working with stylists for the complete set design and product presentations.
The initial design direction was first presented and then approved. The photography content was then gathered and put together along with the campaign assets.
For In-store POS, EDM design and website assets.
Responsibilities
• Story boarding
• Art direction
• Photography
• Branding
• Wireframing and UI design
• Art direction
• Photography
• Branding
• Wireframing and UI design
Initial art direction and gathering quick concepts, using imagery, colour and type
Approved photoshoot assets - kids range, hero shot, mens and womens
Womens hero image
Brochure double page spread hero image
Cover design and opening spread pages
web bannner images
Brochure design - double page spread hero
EDM design
