Back to school campaign
Williams shoes
Art direction
Graphic design
Role
A new 'Back to School' campaign was being launched for Williams shoes. This campaign was TTL / through the line. So content for a tv commercial was also required.
Starting with the creative direction, storyboarding and concepts were produced first. A marketing team compiled the list of products and prices.
Working with the marketing manager, the work also involved producing a voice over script, along with animated assets and visuals.
Using only a few stock images and an in house photography, the screens below show the evolution of concepts to the finished designs.
Starting with the creative direction, storyboarding and concepts were produced first. A marketing team compiled the list of products and prices.
Working with the marketing manager, the work also involved producing a voice over script, along with animated assets and visuals.
Using only a few stock images and an in house photography, the screens below show the evolution of concepts to the finished designs.
Responsibilities
• Story boarding
• Art direction
• Photography
• Branding and conceptual design
• Animation
• Art direction
• Photography
• Branding and conceptual design
• Animation
TV commercial outline
30 second tv spot
• Product range
• Pricing and '2nd pair half price' offer
• 3 different shoes
• Contained in a quick intro and outro scene
• Product range
• Pricing and '2nd pair half price' offer
• 3 different shoes
• Contained in a quick intro and outro scene
Inspiration and storyboarding
Establishing foundational elements, colours and visuals
Animated storyboard concepts - Intro, key products, animated outro
Animated sprite assets
TV commercial mockup
